Art Direction for marketing advertisement
Location : The Hyundai Seoul
Beyond The Road” is a collaboration among creative producer Colin Nightingale, creative director Stephen Dobbie and British electronic band Unkle’s member and curator James Lavelle. Various film directors, artists and designers also took part in creating the exhibition.
Artworks of all kinds — paintings, sculptures and video art — are on show but what sets it apart from other similar exhibitions is the music that is blasted through 3-D audio speakers. These special speakers emit 3-D sounds, which are spatial sounds that come from all directions and distances like the sounds you hear in real life.
Black Friday Concepting / Web Design.
Along with Victoria's Secret new LOVE perfume release, I redesigned the company's emoji available for use on iMessage — available once the Victoria Secret app has been downloaded from the Apple App Store.
Victoria’s Secret iconic illustration for VS app, photoshot props, website, email, social, and products including beauty pouches, PJs, underwear.
UI design for Kaplan private tutoring page.
Art Direction: Songhee Lee
Agency: Cheil Group / PENGTAI
This "Accessibility" webpage was designed to highlight our efforts to ensure equal and convenient access to Samsung products and services by all. Improvements were made to further remove entry barriers by disability type (vision, hearing, mobility, and cognition disabilities), provide a wider range of information on useful products and web accessibility, and help users readily recognize information by enhancing visibility based on intuitive copy and illustrations.
The project has recognized as IF design winner on 2023.
